Independent
Client
Independent
Studio
exhibit-E Collage
Involvement
Web Design · Identity · Frontend · HTML · CSS · JS
Independent needed a new identity and website for its art fair. With no imagery at launch, I built the identity around bold typography and a distinctive striped graphic.
As the site evolved, a modular system introduced imagery and feature content while maintaining the original identity.
Independent needed a new identity and website for its art fair. With no imagery at launch, I built the identity around bold typography and a distinctive striped graphic.
As the site evolved, a modular system introduced imagery and feature content while maintaining the original identity.
Client
Independent
Studio
exhibit-E Collage
Involvement
Web Design · Identity · Frontend · HTML · CSS · JS
Client
Independent
Studio
exhibit-E Collage
Involvement
Web Design · Identity · Frontend · HTML · CSS · JS
Independent needed a new identity and website for its art fair. With no imagery at launch, I built the identity around bold typography and a distinctive striped graphic.
As the site evolved, a modular system introduced imagery and feature content while maintaining the original identity.
The identity and site were designed to evolve with the fair rather than around a fixed set of content. What began as a typographic system built around stripes and oversized quotes later expanded to incorporate photography, feature content, and alternate visual treatments while retaining the same underlying structure. This allowed each edition of the fair to feel distinct without requiring a site redesign from scratch.
The identity and site were designed to evolve with the fair rather than around a fixed set of content. What began as a typographic system built around stripes and oversized quotes later expanded to incorporate photography, feature content, and alternate visual treatments while retaining the same underlying structure. This allowed each edition of the fair to feel distinct without requiring a site redesign from scratch.
The identity and site were designed to evolve with the fair rather than around a fixed set of content. What began as a typographic system built around stripes and oversized quotes later expanded to incorporate photography, feature content, and alternate visual treatments while retaining the same underlying structure. This allowed each edition of the fair to feel distinct without requiring a site redesign from scratch.
The identity and site were designed to evolve with the fair rather than around a fixed set of content. What began as a typographic system built around stripes and oversized quotes later expanded to incorporate photography, feature content, and alternate visual treatments while retaining the same underlying structure. This allowed each edition of the fair to feel distinct without requiring a site redesign from scratch.
The identity and site were designed to evolve with the fair rather than around a fixed set of content. What began as a typographic system built around stripes and oversized quotes later expanded to incorporate photography, feature content, and alternate visual treatments while retaining the same underlying structure. This allowed each edition of the fair to feel distinct without requiring a site redesign from scratch.
The identity and site were designed to evolve with the fair rather than around a fixed set of content. What began as a typographic system built around stripes and oversized quotes later expanded to incorporate photography, feature content, and alternate visual treatments while retaining the same underlying structure. This allowed each edition of the fair to feel distinct without requiring a site redesign from scratch.
