Existential Seven
Project
Self-Initiated
Involvement
Design · Art Direction · CMS · AI-Assisted Development
Existential Seven is a self-initiated project that rebrands the ancient vices of modern life through contemporary language and visual contrasts.
Using AI-assisted development, I extended the capabilities of an existing CMS platform to create custom interactions beyond its native tools. Handwritten lettering, editorial typography, and a mix of corporate, intellectual, and street vernacular bring a new perspective to familiar human behaviors.



Existential Seven is a self-initiated project that rebrands the ancient vices of modern life through contemporary language and visual contrasts.
Using AI-assisted development, I extended the capabilities of an existing CMS platform to create custom interactions beyond its native tools. Handwritten lettering, editorial typography, and a mix of corporate, intellectual, and street vernacular bring a new perspective to familiar human behaviors.
Project
Self-Initiated
Involvement
Design · Art Direction · CMS · AI-Assisted Development
Project
Self-Initiated
Involvement
Design · Art Direction · CMS · AI-Assisted Development
Existential Seven is a self-initiated project that rebrands the ancient vices of modern life through contemporary language and visual contrasts.
Using AI-assisted development, I extended the capabilities of an existing CMS platform to create custom interactions beyond its native tools. Handwritten lettering, editorial typography, and a mix of corporate, intellectual, and street vernacular bring a new perspective to familiar human behaviors.












The project explores how AI can extend the capabilities of a CMS while retaining its structure and flexibility. Working in Framer, I used AI-assisted TSX components and code overrides to create custom interactions, while developing the writing and imagery through an iterative process of art direction and refinement. Working within the constraints of a CMS made the project an exercise in finding creative and technical solutions rather than simply designing without limitations.
The project explores how AI can extend the capabilities of a CMS while retaining its structure and flexibility. Working in Framer, I used AI-assisted TSX components and code overrides to create custom interactions, while developing the writing and imagery through an iterative process of art direction and refinement. Working within the constraints of a CMS made the project an exercise in finding creative and technical solutions rather than simply designing without limitations.
The project explores how AI can extend the capabilities of a CMS while retaining its structure and flexibility. Working in Framer, I used AI-assisted TSX components and code overrides to create custom interactions, while developing the writing and imagery through an iterative process of art direction and refinement. Working within the constraints of a CMS made the project an exercise in finding creative and technical solutions rather than simply designing without limitations.
The project explores how AI can extend the capabilities of a CMS while retaining its structure and flexibility. Working in Framer, I used AI-assisted TSX components and code overrides to create custom interactions, while developing the writing and imagery through an iterative process of art direction and refinement. Working within the constraints of a CMS made the project an exercise in finding creative and technical solutions rather than simply designing without limitations.
The project explores how AI can extend the capabilities of a CMS while retaining its structure and flexibility. Working in Framer, I used AI-assisted TSX components and code overrides to create custom interactions, while developing the writing and imagery through an iterative process of art direction and refinement. Working within the constraints of a CMS made the project an exercise in finding creative and technical solutions rather than simply designing without limitations.
The project explores how AI can extend the capabilities of a CMS while retaining its structure and flexibility. Working in Framer, I used AI-assisted TSX components and code overrides to create custom interactions, while developing the writing and imagery through an iterative process of art direction and refinement. Working within the constraints of a CMS made the project an exercise in finding creative and technical solutions rather than simply designing without limitations.













CMS Rich Text Fit
The design required text to automatically scale within a defined space, something Framer's CMS doesn't support. With AI assistance, I created a custom component that adjusts text size across varying content lengths and screen sizes while preserving the layout.

CMS Rich Text Fit
The design required text to automatically scale within a defined space, something Framer's CMS doesn't support. With AI assistance, I created a custom component that adjusts text size across varying content lengths and screen sizes while preserving the layout.

CMS Rich Text Fit
The design required text to automatically scale within a defined space, something Framer's CMS doesn't support. With AI assistance, I created a custom component that adjusts text size across varying content lengths and screen sizes while preserving the layout.

CMS Rich Text Fit
The design required text to automatically scale within a defined space, something Framer's CMS doesn't support. With AI assistance, I created a custom component that adjusts text size across varying content lengths and screen sizes while preserving the layout.

CMS Rich Text Fit
The design required text to automatically scale within a defined space, something Framer's CMS doesn't support. With AI assistance, I created a custom component that adjusts text size across varying content lengths and screen sizes while preserving the layout.

CMS Rich Text Fit
The design required text to automatically scale within a defined space, something Framer's CMS doesn't support. With AI assistance, I created a custom component that adjusts text size across varying content lengths and screen sizes while preserving the layout.



















Scatter Gallery
With AI assistance, I created a custom component that scatters and rotates cards into an interactive composition. Selecting a card rotates the entire view to center it, while custom touch gestures allow visitors to navigate the gallery on mobile—all while remaining connected to Framer’s CMS.

Scatter Gallery
With AI assistance, I created a custom component that scatters and rotates cards into an interactive composition. Selecting a card rotates the entire view to center it, while custom touch gestures allow visitors to navigate the gallery on mobile—all while remaining connected to Framer’s CMS.

Scatter Gallery
With AI assistance, I created a custom component that scatters and rotates cards into an interactive composition. Selecting a card rotates the entire view to center it, while custom touch gestures allow visitors to navigate the gallery on mobile—all while remaining connected to Framer’s CMS.

Scatter Gallery
With AI assistance, I created a custom component that scatters and rotates cards into an interactive composition. Selecting a card rotates the entire view to center it, while custom touch gestures allow visitors to navigate the gallery on mobile—all while remaining connected to Framer’s CMS.

Scatter Gallery
With AI assistance, I created a custom component that scatters and rotates cards into an interactive composition. Selecting a card rotates the entire view to center it, while custom touch gestures allow visitors to navigate the gallery on mobile—all while remaining connected to Framer’s CMS.

Scatter Gallery
With AI assistance, I created a custom component that scatters and rotates cards into an interactive composition. Selecting a card rotates the entire view to center it, while custom touch gestures allow visitors to navigate the gallery on mobile—all while remaining connected to Framer’s CMS.











































